Founded in 2008, DND Kozmetik delivers exclusive professional hair care products to consumers through salons. Hosting leading brands in the cosmetics industry, particularly from Italy and many other countries around the world, DND Kozmetik has served as the distributor of these brands. These collaborations have provided opportunities to work with international academies and laboratories, allowing us to stay ahead of global trends. The pandemic led to significant changes in market dynamics, and combining DND Kozmetik's extensive knowledge and experience, it paved the way for the creation of a new concept in 2021. This concept aimed to make professional-grade, high-performance products accessible to end consumers, resulting in the launch of the innovative Intenpure brand. With the slogan "Pure Beauty Inside," Intenpure combines performance, ease of use, and a commitment to natural and eco-friendly formulas. Its hair vitamin products quickly gained widespread popularity and are now available at leading beauty retailers in Turkey. While continuing its operations in the professional cosmetics channel, DND Kozmetik is preparing to introduce the Intenpure brand to international markets. We aim to enrich our product portfolio with innovative and unique product lines to offer our customers even more extraordinary experiences. By focusing on natural beauty, performance, and trust, we continue to inspire the world of cosmetics.